SeeDarkly™

Following the recent news regarding the upcoming releases of Marvel's Astonishing X-Men #51 & DC's Earth 2 #2,
The Gutters offered this insight:

This issue has actually been annoying me. My annoyance comes not from the fact that these story lines are being presented (I'm actually collecting one of them)... but that the NEWS of these story lines has been presented in a manner that feels more like DC & Marvel playing a game of one-ups over the issue, and all following (and probably in reaction to) the news that Obama came out in support of gay marriage.
It's not a damn race to see who can appeal more to the GLBT community. It's an issue about rights and respect.
Telling a story that deals with that issue organically would be great. Jamming it down our throats that they have characters who are gay just to get the day's headline felt hollow and more like they were concerned with upstaging the other guy.
( M- "Our gay character is an X-man." DC- "but ours is "iconic."" M - "oh really? well ours are getting married!" DC - "pfft. ours is Green Lantern...{but not the one anyone cares about}")
It feels forced, unnatural, and kind of offensive in the manner they're approaching it. As if somehow if they don't do it RIGHT NOW before the other guys, their readers won't buy it. And I don't mean "buy it" as in "accept it as believable" but "buy it" as in "make purchases and consume the product in a manner that makes the books collectable and makes the companies more money."
They SHOULD make the believability of the stories the priority.
Don't get me wrong; having positive comic book stories about prominent heroes who are gay is fantastic! But I think Marvel's & DC's overall behavior about it has been abysmal and horrid. It's a bit of a disappointment.
So if anyone is feeling "apathy" in the way this satirical toon attached describes, I can hardly blame them. DC & Marvel  would've impressed me more by telling the story and THEN letting it become news because it was newsworthy. Instead they're just fighting to keep fan-attention focused on themselves by forcing it into the news. What's bold about that?